SPONSORSHIP
Sponsorship allows employers to contribute to
their employee’s professional growth without
sacrificing his or her presence in
the organization. Employers also benefit from actively
developing
and retaining their top talent. And
because each course gives students real-world tools
and techniques
to start using as soon as they learn
them, sponsors see immediate results.
Why is this
program good for my organization?
There is an immediate payback: students
can apply what they learn immediately
on the job. They also complete the
degree in 19 months—with
no career interruption—rather than the four
years one would expect for a part-time
program.
Sponsorship is a way to recognize and
reward exceptional performance and
to announce that candidates are being
groomed for advancement.
By presenting
sponsorship as a reward, firms can
relatively inexpensively enhance firm loyalty among
the best
and the brightest of young
and middle managers—all while reaping the
rewards of the knowledge gained.
Sponsorship
can motivate exceptional employees
to evaluate their futures
and articulate their desired career
path at the firm.